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Brand Identity Design
iJaz
Brand Identity Design
About the client.
The Ijaz Group is a global professional services firm providing accounting and financial services to nonprofit organizations, government clients, private companies and private individuals.
Developing the Brand Identity.
This brand identity was crafted for a forward-thinking finance firm, centered around trust, stability, and growth. The color palette of deep greens and rich blues evokes feelings of security and reliability, while symbolizing financial growth and trustworthiness. Clean typography and a modern, minimalistic logo align with the company’s focus on clarity and professionalism. The overall design communicates transparency, precision, and long-term vision, reflecting the core values of the finance industry.